Smart Ideas to Grow Your SaaS Business
Precise, data-first marketing combined with creative execution to deliver results
Establish Brand Presence
Generate Qualified Leads and Sales
Grow Your Revenue
Our Services For SaaS Businesses
You’ve developed your product but now you need to market it. But managing marketing in the fast-paced world of SaaS Marketing can feel like a daunting task. Growing your user base, keeping on top of key metrics while taking care of the rest of the business can lead to unstructured strategies and campaigns, and feeling like you’re treading water.
With success comes growth and with that the targets and challenges get bigger. That’s where we come in, we can give you specialist support and the resources of a full marketing team without the overheads.
Compared to traditional forms of marketing, the sales cycles in SaaS (software as a service) marketing are relatively short which means it needs a unique approach compared to traditional technology marketing. With SaaS marketing, the sales process typically involves these three distinct steps:
- Acquisition – Gaining new users
- Conversion – Converting those users into paying users, and;
- Retention – Ensuring that those users remain as paying users
Landing page optimisation
Social media marketing
Writing great content for your website
Building relationships with the media, social media networks and influencers
Building established sales and marketing strategies
How does it work?
When running a SaaS business, then you’re going to need customers who would want to pay a monthly fee in order to continue using your software as a service. To accomplish this, people need to be made aware of your unique solution and this is where SaaS marketing comes in. There are many ways to approach SaaS marketing and with consistent optimisation, we can improve MRR and achieve and effective LTV:CAC ratio.
Your SaaS marketing campaign will have, at the very least, the following key aspects:
Underlying goals – Define your financial target and desired conversion rates as your entire sales cycle will be based on it.
Buyer persona – A rough representation of what your potential customer will be like, i.e. the ideal person who’d be attracted to your SaaS product.
Buyer journey – The thought process that your prospect must go through when they make the decision to buy from you.
Content plan – Your entire SaaS marketing campaign will revolve around the ability to create content with all the right calls to action.
Reasons to Use Us
Attract more potential customers to your website through multiple channels
Encourage people to take action through compelling calls to action
Improve the chances of visitors converting after they see your landing page
Create a strong lead magnet to significantly boost lead generation
Optimised landing page which clearly explains the value proposition
Social media content to promote the lead magnet for your target audience
Professional, friendly, communicative service from Electric Alley. We've worked together for a couple of years and have always been very happy with the results. We've managed to grow our leads and revenue through several different channels, and feel like we've finally managed to get our marketing plans under control. Thank you!
Data-driven, Profitable Strategies Which Delivers Results
Search Engine Optimisation
Improve Your Search Rankings and Be Found by Your Target Audience