With success comes growth and with that the targets and challenges get bigger. That’s where we come in, we can give you specialist support and the resources of a full marketing team without the overheads.
Compared to traditional forms of marketing, the sales cycles in SaaS (software as a service) marketing are relatively short which means it needs a unique approach compared to traditional technology marketing. With SaaS marketing, the sales process typically involves these three distinct steps:
When running a SaaS business, then you’re going to need customers who would want to pay a monthly fee in order to continue using your software as a service. To accomplish this, people need to be made aware of your unique solution and this is where SaaS marketing comes in. There are many ways to approach SaaS marketing and with consistent optimisation, we can improve MRR and achieve and effective LTV:CAC ratio.
Your SaaS marketing campaign will have, at the very least, the following key aspects:
Underlying goals – Define your financial target and desired conversion rates as your entire sales cycle will be based on it.
Buyer persona – A rough representation of what your potential customer will be like, i.e. the ideal person who’d be attracted to your SaaS product.
Buyer journey – The thought process that your prospect must go through when they make the decision to buy from you.
Content plan – Your entire SaaS marketing campaign will revolve around the ability to create content with all the right calls to action.
Data-driven, Profitable Strategies Which Delivers Results
All the Benefits of a Marketing Team Without the Overheads
Reach Your Audience, Build Your Reputation, Demonstrate Your Skills and Ultimately Drive Sales
Improve Your Search Rankings and Be Found by Your Target Audience
Drive Traffic, Revenue, Leads and Brand Exposure
Automate Your Processes, Saving Time, And Improving Your ROI And Operational Efficiency At The Same Time