Paid Search And Social
Drive traffic, revenue, leads and brand exposure
Get Your Ads In Front Of Your Target Audience
In 2017, it was estimated that companies around the globe would spend around $92.4 billion on paid search marketing and PPC ads. Since then, this figure has grown noticeably year-over-year, making it almost essential that businesses engage in PPC (pay per click) ad campaigns to market and grow their respective businesses.
With thousands of online users entering search terms on search engines to find specific services and products every second, it’s important for businesses to capitalise on this amazing opportunity to promote their brand and better engage target users. The more impressions and clicks on your ad generate, the more people will engage with you.
Our team of PPC specialists can manages your campaigns to align with your wider marketing goals, keeping abreast of the latest updates and changes to paid search and social platforms to deliver competitive CPA and ROI.
How PPC Works
Good PPC begins with planning
Whether you’re running existing campaigns or are starting from scratch our first step is assessing how you’re currently doing and what is happening in the market. Where are the opportunities? Do you have the right tools and tracking to manage a paid ad campaign.
Now it’s time to the plan in action
With this in place it’s time to implement campaigns, ads and keywords, and start delivering traffic and improving conversions. We know best practices for whatever your budget and can use this knowledge to get the most out of your money.
Measure, analyse and learn
In a competitive market like paid advertising it’s not just enough to set it up and leave it to run. We constantly monitor, adjust and refine campaigns. Optimising to get the best out of the budget available.
What is Paid Search and Social?
Paid search is a form of digital marketing where search engines like Bing, Yahoo and Google let advertisers show their PPC ads on the search engine results pages or SERPs.
The idea of paid search ads works on a PPC or pay-per-click model, meaning exactly what it implies – until and unless a potential target user clicks on your ‘paid search’ ad, you don’t pay. Compared to more traditional forms of marketing such as website landing pages or social media, PPC ads are a more measurable and controllable marketing tool.
Paid search ads can include textual ads which display at the top or bottom of search engine results pages, or visually driven shopping ads that are typically displayed above search results that users see on SERPs.
Paid search marketing presents a unique opportunity to promote the business to an engaged and ‘ready to buy’ audience that is actively seeking to purchase specific products and/or services.
To better explain what paid search is, let’s take banner ads where the user sees an ad but may not be ready to buy. With PPC ads, when users type in search terms, marketers already know that they have the intent to buy or at least research what they want to buy.
– Ways We Can Help You
Reasons to use Paid Marketing:
- Grow your business with more sales, leads and revenue
- Reach your target audience a lot faster and improve website traffic
- More brand awareness with PPC ads on the first page of search engines
- Easily convert more buyers than ever before
- Refine and optimise your PPC ad campaigns with ease
- Pricing model which can help accommodate any budget