More than 50% of companies rely on a content marketing campaign as part of their online content marketing efforts to boost visibility and get more customers onboard. If you’re not among these companies, then you’re essentially missing out on a major share of a marketplace that can easily be yours.
Whether you’re running existing campaigns or are starting from scratch our first step is assessing how you’re currently doing and what is happening in the market. Where are the opportunities and do you have the right tools and tracking to manage a paid ad campaign?
With this in place it’s time to implement campaigns, ads and keywords, and start delivering traffic and improving conversions. We know best practices for whatever your budget and can use this knowledge to get the most out of your money.
In a competitive market like paid advertising it’s not just enough to set it up and leave it to run. We constantly monitor, adjust and refine campaigns. Optimising to get the best out of the budget available.
Paid search is a form of digital marketing where search engines like Bing, Yahoo and Google let advertisers show their PPC ads on the search engine results pages or SERPs.
The idea of paid search ads works on a PPC or pay-per-click model, meaning exactly what it implies – until and unless a potential target user clicks on your ‘paid search’ ad, you don’t pay. Compared to more traditional forms of marketing such as website landing pages or social media, PPC ads are a more measurable and controllable marketing tool.
Paid search ads can include textual ads which display at the top or bottom of search engine results pages, or visually driven shopping ads that are typically displayed above search results that users see on SERPs.Paid search marketing presents a unique opportunity to promote the business to an engaged and ‘ready to buy’ audience that is actively seeking to purchase specific products and/or services.
To better explain what paid search is, let’s take banner ads where the user sees an ad but may not be ready to buy. With PPC ads, when users type in search terms, marketers already know that they have the intent to buy or at least research what they wan
