Marketing Strategy

Putting place effective tactics to build awareness, conversions and sales

Data-driven, Profitable Strategies Which Delivers Results

Often with marketing, it’s difficult to know where to begin, with many companies trying out different tactics without anything sticking, leading to disappointing results. That’s where a marketing strategy comes in; a data-driven strategy will bring order and clarity to your marketing, and deliver those results you have been missing.

Marketing Strategies That Work

Whether you want to grow, launch a new product, enter a new market or just outsmart your competitors, a marketing strategy can help you get there faster.

But it can be hard to know where to start; with 10 years experience of helping businesses we can act as your strategic business partner. Bringing a fresh pair of eyes and offering inspiration as well as tactical know-how to craft a finely tuned strategy to achieve your marketing goals.

Why You Need A Marketing Strategy

Reduce costs and wasted budgets by automatically setting up lead nurturing and marketing campaigns

Increase revenue by automating up-sells, cross-sells and customer follow-ups

Improve sales and marketing teams’ accountability through more clearly defined processes

Boost staff creativity and productivity by reducing repetitiveness and automating tasks

Target prospects across multiple channels, reaching them in a highly personalised way

Improved reporting on what works and what doesn’t from a marketing strategy perspective

Step 01

Understand Your Needs

We’ll work with you to assess your needs and determine goals to create a marketing strategy and put together a 90 day plan.

What Tools Are Needed?

What Budget is Available?

What Are Your Goals?

Step 02

Put The Plan Into Action

Whether it’s increasing on site conversions, producing blog posts, writing emails to setting up PPC advertising or launching content campaigns we can do it all.

Agile Working

Working Directly With You and Your Team

Regular Communication to Keep You Informed

Step 03

Learn And Improve

Any good marketing strategy learns and adapts as it grows. We’ll measure results and track progress to our goals, to give you peace of mind everything is on track

Monthly Marketing Reports

Actionable Insights to Keep Improving

Adapt and Change

Strategic Business Requires Strategic Marketing.

Explainer

Taking the time to come up with a solid marketing strategy is difficult, especially when you have a business to run. Just knowing where to start is a challenge, especially if you don’t have the in house skills or experience available. A bad strategy can waste time and money, that’s why we take the time to understand your needs and challenges, and combine that with our years of knowledge to create a strategy that works.

Any strategy we put together will answer the following questions:

 

  • KPIs – What does success look like? What will we be tracking and measuring to assess performance and Return on Investment?
  • Audience and personas – Who are your target audiences and where are they? What are their needs and behaviours?
  • Competitors – Who are your competitors? What are they doing? How can we beat them?
  • Channel mix – What is the best channel mix to give us cost-effective results? How do the channels work together to deliver conversions?
  • Budgets – How best do we use what little (or large) resources we have?
  • Content – What content shall we create? How can we use or improve existing content? How does data inform content?
  • Marketing stack – What tools do we need? Such as email, marketing automation and other tools?
  • Plan – How do we put the above into action?
  • Reporting and evaluation – How well are we doing?

Putting all this together gives you a clear actionable plan over 3-6 months.

What We Do

Marketing Automation

Save Time and Speed Up Your Marketing

Paid Search and Social

Send More Traffic To Your Website

Content Marketing

Gain You More Customers

Search Engine Optimisation

Improve Your Search Rankings

Outsourced Marketing

Be Your Marketing Team