More than 50% of companies rely on a content marketing campaign as part of their online content marketing efforts to boost visibility and get more customers onboard. If you’re not among these companies, then you’re essentially missing out on a major share of a marketplace that can easily be yours.
Create content that gives value to your target customers. Which is informative, interesting to read and answers all their questions.
If your content is valuable and attention-worthy then people will show interest around your brand and services.
Building trust and reputation through your visitors finding what you have to offer useful and are encouraged to engaged with your brand
With the dominance of the internet tradition outbound marketing channels; cold calling, direct mail and advertising have replaced by inbound techniques; search, social media, automation, content lies at the heart of all of these.
Thousands of pieces of content such as blog posts, video content, eBooks, infographics and SEO-optimised website copy are being produced and published every hour. It’s no surprise as good content allows brands to establish trust and build a relationship with a prospect before making direct contact, generating leads and converting customers without the need for large sales teams, saving time and money over the long run.
But with all this noise it can seem impossible to know where to start. With our help we can put in place a solid content marketing plan to reach your customers. Using our experience, research and data of your target markets we can develop content with covers the whole marketing funnel, attracting attention, building desire and finally converting into customers.
To better explain what paid search is, let’s take banner ads where the user sees an ad but may not be ready to buy. With PPC ads, when users type in search terms, marketers already know that they have the intent to buy or at least research what they want to buy.
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